The ROXA Brand

At InlineRollerShop, we’re proud to work with Roxa, a brand with a remarkable heritage and reputation in the skating and ski boot industries. Roxa’s journey began in 1980 when the Rosato brothers—Lorenzo, Giuliano, Elvio, and Giuseppe—set up a workshop in Asolo, Italy, crafting ski boots for significant brands like Scarpa and Nordica. From these humble beginnings, Roxa has grown into a large-scale operation, still producing high-quality ski boots but now with an expansive facility and production capability.

In 1992, Roxa launched its own brand, specializing in ice and inline skates, which quickly gained international recognition for their excellent quality and affordability. A turning point came in 2000 when the renowned ski brand Kneissl selected Roxa to manufacture ski boots for Raichle and Kneissl—a cooperation that lasted three years. By 2003, Roxa expanded its line of ski boots, establishing itself as a strong competitor in the market, admired for its innovation and Italian craftsmanship.

Today, Roxa has a significant presence in the ice and inline skate markets, as well as ski boots. Roxa’s high-performance products are developed with decades of experience and collaboration with top athletes like world champion skier Marc Girardelli. At the heart of Roxa’s success is a dedicated R&D team that relentlessly pursues materials, design, and technology advancements to keep Roxa products at the industry’s forefront.

Roxa’s commitment to innovation extends beyond product design. By investing in talented, passionate employees and fostering a dynamic environment, Roxa promotes creativity and problem-solving across the board. With advanced computer systems that streamline production, Roxa ensures efficiency in every step, delivering high-quality products that meet the evolving needs of skaters and skiers worldwide. Roxa is one of the few manufacturers producing their skates in Europe, in their factory located in Asolo, Italy.  At InlineRollerShop, we’re thrilled to offer Roxa’s cutting-edge products, which represent the best in Italian engineering and quality.

Roxa is renowned for crafting high-quality skates across various categories, tailored to suit different activities and skill levels.

Here’s an outline of their primary skate offerings:

1. Inline Skates: Roxa’s inline skates are built for recreational and performance purposes, incorporating advanced features to enhance comfort, durability, and speed. Their inline skate range includes:
• Fitness Skates: Perfect for casual skaters looking to exercise or enjoy leisurely rides, providing stability and a smooth experience.
• Urban Skates: Ideal for city commuting, offering agility and precise control for navigating urban spaces.
• Freestyle Skates: Strong and highly maneuverable, these are designed for skaters who enjoy tricks and stunts.
• Speed Skates: Designed for competitive skating and speed enthusiasts, featuring lightweight frames and larger wheels for quick acceleration.
2. Children’s Skates: Roxa also offers adjustable skates for kids, designed to grow with them, ensuring a comfortable fit for multiple years. Available in both inline and ice skate options, these models prioritize safety and ease of use
3. Ice Skates: Roxa provides a broad selection of ice skates suited for all skill levels, from beginners to advanced skaters, including:
• Recreational Ice Skates: Comfortable and durable, these are ideal for casual skating at rinks or seasonal outings.
• Figure Skates: Engineered for figure skaters, providing flexibility, support, and control for spins, jumps, and technical movements.
• Hockey Skates: Explicitly built for ice hockey, offering protection, agility, and speed for high-impact action on the ice.